@thelazyceo — 4x breakout

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Let me de-influence you

@thelazyceo

165.0K followers · usually 18.5K views a post

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81.4K

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1.9K

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Why it worked

The post resonated with a wide audience by deconstructing the 'perfect' entrepreneur narrative and offering a relatable, authentic portrayal of the challenges faced by working mothers. The vulnerability and honesty created a strong connection, encouraging engagement and shares.

Summary

The creator shares a series of relatable slides that challenge the perception of a perfect CEO life. She reveals the messy realities of balancing a fashion brand, motherhood, and personal life, emphasizing that perfection is unattainable and consistency is key.

Structure

1Introduction as a successful fashion brand owner and mother
2Challenging the 'CEO core' image with relatable 'messy' moments
3Highlighting the struggles of balancing work, family, and self-care
4Emphasizing that perfection is not the goal, but consistency is
5Concluding with the ongoing journey of business growth and self-acceptance

On-screen text

Let me de-influence you as the owner of a $100M fashion brand & a mum of 2 Most of the time I look like this comfort usually wins over polish, not exactly CEO core I live in chaos 90% of the time When you're juggling 1000 things, a clean space isn't always the priority I still don't know how to cook a proper meal Most nights it's takeaway or something easy I wake up at 8:30-9am, & hate 5am CEO rituals I'm a night owl, that's when my brain works best and I get more done My version of self-care? Wine + trashy reality TV At least 2 hours every night, just to shut my brain off My husband still dresses like this Even as GM/CFO, he refuses to look like fashion execs daily Most days I don't have it all figured out I'm just hoping I'm making the right decisions & I know my team always has my back Balancing work and being present for my kids is hard... There are things I've missed and days I feel guilty about it I don't work out every day Some weeks I'm consistent but life gets busy and something always gives You never feel like you've made it Even now, I'm still looking for ways to grow the business & take it further There's no perfect way to do this Just consistency and figuring it out as I go

Original caption

Remember the perfect, curated version people post online is often far from the truth. Cut yourself some slack, you're doing so much better than you give yourself credit for for 🫶🏼