Why it worked
The video uses a relatable, niche joke about corporate culture and Excel proficiency to create a humorous, highly shareable skit for finance professionals.
Summary
A man runs away from the camera in a city street at night, acting as if he is being chased by police because he uses a mouse while working in Excel. This is a humorous skit playing on the stereotype that advanced Excel users should only use keyboard shortcuts.
Structure
- 1Man running down a city street at night
- 2Man stops and looks back in fear
- 3Man continues running away
On-screen text
when you’re being chased by the cops and you hear them say “suspect was last seen using excel with a mouse”