Why it worked
The video uses a highly relatable, high-stress pop culture reference to capture the specific, shared experience of finance professionals and students.
Summary
A short video clip shows a man frantically pinning papers to a wall, representing the feeling of connecting financial statements. The video uses a meme format to relate to the experience of finance students or investment banking interns.
Structure
- 1Text overlay introduces the scenario
- 2Clip of a man frantically organizing papers
- 3Visual metaphor for financial modeling
On-screen text
How it feels the first time you connect the 3 financial statements