Why it worked
The video leverages the high collectibility and 'cute' aesthetic of Jellycat plushies by presenting them in an unexpected, satisfying, and highly visual format that encourages viewers to look for their birth month.
Summary
The creator displays a series of different Jellycat plush toys arranged in a repeating pattern on a toilet paper roll, categorized by months of the year. The video serves as a creative showcase of the brand's various plush characters.