Kia is making the best looking new cars

@gagwithgeech

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SoundTikTok sound · original sound - gagwithgeech

Promoted product

Kia

See a list of every Kia model with their price and click to find out more about a specific model's build and how to find it at your closest dealer.

3 videos3 creators

Why it worked

The creator uses a relatable 'car guy' perspective to validate a brand's recent design pivot, providing a specific, credible-sounding reason (the BMW design team) that makes the recommendation feel like an insider insight rather than a generic ad.

Summary

The creator praises Kia's recent vehicle designs, comparing them favorably to luxury brands like Range Rover and Lexus. He attributes this design shift to Kia hiring former BMW design staff.

Structure

1Creator compares his current car to Kia's new lineup
2Highlights the Kia Telluride's aesthetic appeal
3Explains the design improvement via former BMW staff
4

Original caption

Kia is running the game with their new vehicle rollouts. #carsoftiktok #cartok #cars #trending #fypツ

More from @gagwithgeech

Product placement

Kia (a) acts; the creator discusses its new vehicle designs and specific models (Telluride, Stinger, K5) as being superior to competitors. Removing these mentions would remove the entire subject of the video. BMW (a) acts; the creator claims former BMW design staff now work for Kia, providing the reason for Kia's improved aesthetics. Removing this would remove the creator's explanation for the product's quality. Lexus (a) acts; the creator mentions it as the car they currently own and are comparing against. Range Rover (a) acts; the creator compares the Kia Telluride's appearance to a Range Rover.

On-screen text

Kia is making the best looking new cars

Transcript

As I sit here in my paid off Lexus, I gotta admit that Kia got the best new cars that's coming out. Have y'all seen these new cars that Kia is making? Like I know one of the most popular ones is that Kia Telluride. That thing, when I be seeing that on the road, I be thinking that's a Range Rover sometimes. Then I found out that a lot of the design team that used to work at BMW, they all done packed it up and dumped it and they all work for Kia now. And that makes perfect sense as to why these new Kias that's been coming out, they straight fire. I love them. You know, so these days it don't matter what kind of car you got. You know, all these cars starting to look luxury. Long as you got a car, get you some wheels. But yeah, y'all that's going to get them new Kias, them new Kias is nice now. You know, them Kia Tellurides is fire, them Kia Stingers is fire, that K5 sexy. Like Kia is really running the game right now when it comes to these new model cars.