POV: you're creating a ponytail on VERY thick hair

@hairbyruslan

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SoundTikTok sound · original sound - hairbyruslan

Promoted product

LEV HAIRlevextensions.com

2 videos

Why it worked

The video provides high-value, educational content for a specific pain point (styling thick hair) while subtly showcasing the creator's expertise and professional product line.

Summary

A celebrity hairstylist demonstrates a step-by-step process for creating a sleek, perfect ponytail on very thick hair. The video highlights the technique of using small sections to manage the volume and achieve a polished look.

Structure

1Sectioning the hair
2Applying product for sleekness
3Securing the ponytail
4Styling the ponytail with tools
5

Original caption

all of the steps on how to create clean perfect ponytail on very thick hair, @leoritahaxhijajj definitely has a lot of hair and it was pretty challenging to get it all sleek back without part, that’s why I love taking it slow and doing it using very small sections, make sure to save this post if you ever want to recreate it

More from @hairbyruslan

Product placement

(a) Lev Hair: The creator is the founder of this brand, and he uses its products (extensions) to create the hairstyle. Removing it would change the video as it is the core of his professional identity and the product he is showcasing. (b) Harry Josh: A hair straightener appears on screen. It is used to style the hair. Removing it would change the video as it is a tool used in the process. (c) Keune: A hair spray bottle appears on screen. It is used to style the hair. Removing it would change the video as it is a tool used in the process.