The fans wanted bouncy blowouts

@hairbyruslan

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SoundTikTok sound · original sound - hairbyruslan

Promoted product

LEV HAIRlevextensions.com

2 videos

Why it worked

The video leverages the high-status association of the Victoria's Secret Fashion Show to establish the creator's authority, making the tutorial feel like exclusive, behind-the-scenes professional knowledge.

Summary

Celebrity hairstylist Ruslan Nureev demonstrates how to achieve a signature Victoria's Secret bouncy blowout using his professional techniques. The video highlights his expertise while he works on a model backstage at the fashion show.

Structure

1Introduction to the Victoria's Secret blowout look
2Introduction of the hairstylist Ruslan
3Explanation of the tools needed
4Step-by-step heat application technique
5

Original caption

Victoria’s Secret Bombshell Blowout Tutorial 🪽

More from @hairbyruslan

Product placement

(a) LEV HAIR: The creator is the founder of this brand, and he is using his own professional tools/extensions to create the hairstyle. The brand name is visible on his clothing/apron. Removing it would change the context of the creator's professional authority. (b) Victoria's Secret: The brand appears as the context of the event (Victoria's Secret Fashion Show). Removing it would change the theme of the video.

On-screen text

The fans wanted bouncy blowouts so we're giving you bouncy blowouts at the Victoria's Secret Fashion Show I'm here with Ruslan, who is a Hair God all the time! We'll show you guys the final... or you can maybe explain how you do this I feel like this Victoria's Secret blowout I can do with my eyes closed This is what I do every day, I should say So you're gonna want to have a smaller curling iron and bigger rollers So what do you wanna do? is heat the hair very, very nicely just, you know, wait for like 20 to 30 seconds because you want to keep the hair really inside, you know, not just kiss it on the outside You want to penetrate the heat on the inside to the point where you cannot hold it anymore And then while the hair is very curly, you want to stretch it out with a bigger roller And that's how you get this bouncy, voluminous bombshell blowout that lasts for the show I love it We'll show you guys the after...

Transcript

The fans wanted bouncy blowouts, so we're giving you bouncy blowouts at the Victoria's Secret Fashion Show. I'm here with Ruslan, who is a Hair God all the time! We'll show you guys the final... or you can maybe explain how you do this. I feel like this Victoria's Secret blowout I can do with my eyes closed. This is what I do every day, I should say. So you're gonna want to have a smaller curling iron and bigger rollers. So what do you wanna do? Is heat the hair very, very nicely. Just, you know, wait for like 20 to 30 seconds because you want to keep the hair really inside, you know, not just kiss it on the outside. You want to penetrate the heat on the inside to the point where you cannot hold it anymore. And then while the hair is very curly, you want to stretch it out with a bigger roller. And that's how you get this bouncy, voluminous bombshell blowout that lasts for the show. I love it. We'll show you guys the after.