Why it worked
The video taps into a specific nostalgic aesthetic (2016 K-drama) that is highly popular on social media, using a quick, satisfying transformation format that showcases recognizable beauty products.
Summary
The creator demonstrates a 2016-inspired Korean drama makeup look by applying several specific beauty products to her face. The video showcases the application process of primer, blush, powder, mascara, and lip tint to achieve the aesthetic.