So let's help Apple followed in their footsteps.

@tik.tech.tok.0

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Why it worked

The video leverages the high-stakes, visceral appeal of a 'durability test' on an expensive piece of consumer technology, creating immediate tension and a clear, negative outcome that viewers find compelling.

Summary

The creator performs a durability test on a foldable smartphone by bending it, resulting in a permanent green line on the inner display. The video serves as a demonstration of the device's structural limitations rather than a promotion.

Structure

1Creator introduces the bend test
2Creator applies pressure to the device
3Creator shows the resulting screen damage

Product placement

Apple iPhone (a) it ACTS — the device is shown being bent and its screen is shown malfunctioning; removing it would change the entire video. Apple News (a) it ACTS — the interface is shown on the screen; removing it would change the video as it is the content displayed on the screen.

On-screen text

Siri Welcome to Apple News The best stories from the sources you love, selected just for you Continue

Transcript

So let's help Apple followed in their footsteps. There is quite a bit more flex than I anticipated. And while the phone body does remain intact during this initial flex, unfortunately, the inner screen has developed a permanent, unrepairable, $1,000 down the drain green line.