And then… The first time I saw Duarte create this kind of hairstyle, he was doing it on me.

@duarte.menezes5

127.7K followers · usually 25.2K views a post

Views

3.0M

Likes

110.0K

Comments

490

Shares

932

SoundTikTok sound · original sound - elenafuentesvalbu

Promoted product

Duarte Menezes

Book all types of services and classes nearby. Find a gym, hair salon, beauty salon, medical clinic or consultants near you and book your session online.

5 videos

Why it worked

The video uses a high-quality, satisfying demonstration of a specialized skill, which naturally highlights the stylist's expertise and service.

Summary

A hair stylist demonstrates the technique of creating finger waves on a client's hair. The video showcases the artisanal skill involved in the process.

Structure

1Stylist begins sectioning hair
2Stylist applies clips to create waves
3Stylist uses a dryer to set the style
4Final result is teased

Product placement

Duarte Menezes (the creator) acts as a hair stylist, demonstrating the creation of finger waves on a client. This is a service being provided. Removing the name would not change the fact that a hair styling service is being demonstrated.

Original caption

And then… The first time I saw Duarte create this kind of hairstyle, he was doing it on me. Today, I know it’s called finger waves. A truly artisanal technique. I can’t wait to show you the final result. Miriam ✨🤍 #DuarteMenezes #Lisbon #Hairstylist #Today #Glamour

More from @duarte.menezes5

On-screen text

And then… The first time I saw Duarte create this kind of hairstyle, he was doing it on me. Today, I know it’s called finger waves. A truly artisanal technique. I can’t wait to show you the final result. Miriam ✨🤍

Transcript

And then… The first time I saw Duarte create this kind of hairstyle, he was doing it on me. Today, I know it’s called finger waves. A truly artisanal technique. I can’t wait to show you the final result.