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1.6KTalking HeadWarning hookLifestyle
Hook
SOS, you will get the ick from your man getting the new iPhone
@lyndsijaye
27.0K followers · usually 1.1K views a post
Views
1.8M
Likes
176.9K
Comments
675
Shares
18.7K
Promoted product
iPhone
Why it worked
The video leverages a relatable, humorous social trend ('the ick') to showcase a new product feature (the large screen size) in a natural, non-commercial way.
Summary
A creator records her partner using his new, large iPhone to take a photo of her at a restaurant, joking that the size of the phone gives her the "ick."
Structure
- 1Creator introduces the concept of getting the ick from a partner's new phone
- 2Partner is shown using the large iPhone to take a photo
- 3Creator reacts to the size of the device
Product placement
iPhone (a) it ACTS — the creator's partner is shown operating the interface of the new iPhone to take a photo of the creator, which is the central action of the video.
On-screen text
SOS, you will get the ick from your man getting the new iPhone
Transcript
SOS, you will get the ick from your man getting the new iPhone. Oh my god. But your forever had an expiration date.
Original caption
The new iPhone is giving IPAD BABY, this thing is HUGE LMFAOOOO #girlhumor #relationshiphumor #iphone #newiphone
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