Stop deactivating your Instagram we don't care

@ddp8792

3.3M followers · usually 299.5K views a post

Views

10.0M

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1.5M

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SoundTikTok sound · original sound - ddp8792

Why it worked

The video taps into a relatable social media behavior, using a slightly aggressive and humorous tone to call out a common, often performative, action. This directness and shared observation likely resonated with viewers, encouraging engagement.

Summary

The creator criticizes people who frequently deactivate and reactivate their Instagram accounts, highlighting the lack of significant life changes during these breaks. They suggest that instead of announcing a hiatus, users should simply delete the app if they need a break, as their return is often unremarkable.

Structure

1Criticism of frequent Instagram deactivations
2Questioning the impact of short breaks
3Suggesting simple deletion over announcements
4Highlighting the anticlimactic returns
5Concluding that social media isn't real life

Product placement

Instagram (app): social media platform where users share photos and videos. It appears as the subject of the video's commentary, and its functionality is discussed. Removing it would fundamentally change the video's topic. Instagram (app): social media platform. It appears as a watermark/logo in the corner of the screen. Removing it would not change what happens in the video.

On-screen text

Stop deactivating your Instagram we don't care

Original caption

#relatable #relationships #friends #family #girl

More from @ddp8792

More breakout videos from this creator.

Transcript

Stop deactivating your Instagram we don't care. Every three weeks the same person disappears like they're entering witness protection. You know, then four days later they're back. No explanation, same profile picture, same bio. What exactly happened during your sabbatical? Did you find yourself? Did you reconnect with nature? Did those 96 hours without Instagram fundamentally alter the trajectory of your life? Because from where I'm standing, you deactivated on Monday, you came back on Friday posting a blurry picture of your dinner. That's it. Okay? And then there's always an announcement before it too. Like, oh, I'm taking some time away from social media. If you need me, you know where to find me. No, we don't. We follow you here. Also, nobody was gonna need you between Tuesday and Thursday. Said, just delete the app. You don't have to shut down the entire storefront every time you want a weekend off. And somehow the return is even more dramatic. You know, I needed that reset. I needed it. You missed three memes and someone's engagement announcement. You weren't in rehab, you just logged out. It's fine. Okay? Then two weeks later they're posting, you know, another black screen. Social media just isn't real life. We know that. See you back in three days.