Why it worked
The use of a simple, relatable checklist format allows viewers to quickly compare their own life stages or experiences, driving high engagement through shared sentiment.
Summary
The creator compares her Halloween experiences from last year and this year using a checklist format. She highlights that while she had a boyfriend last year, she prioritized her costume and social activities this year.
Structure
- 1Presenting last year's Halloween status
- 2Presenting this year's Halloween status
- 3Contrasting the shift in priorities
On-screen text
last halloween - -boyfriend ✅ -costume ❌ -halloween func ❌
this halloween - -boyfriend ❌ -costume ✅ -halloween func ✅