The video uses high-contrast, satisfying visual transformations and 'life hack' tropes that encourage viewers to watch until the end to see the final result.
Summary
A person demonstrates a life hack by using a Cheetos bag as a mold for gelatin cups. The video also shows a separate, unrelated life hack involving tape and a printed photo.
Cheetos (a) ACTS: the bag is cut and used as a mold for a gelatin dessert; removing it would change the visual outcome of the life hack. N.T Creative (b) APPEARS: a watermark on the screen; removing it would not change the video.