If you drop a traditional clay bar on the ground, it’s pretty much done.

@thicwhip

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Promoted product

Blackline clay towel

BLACKLINE® Synthetic Clay Towel Elevate your detailing process with the BLACKLINE® Synthetic Clay Towel, designed to meticulously cleanse and refine your vehicle's surface. This innovative towel combines the thorough cleaning power of clay with the convenience of a microfiber towel, allowing for efficient and effective

3 videos2 creators

Why it worked

The video uses a clear, relatable problem (dropping a clay bar) and provides a direct, superior solution, backed by a satisfying 'before and after' audio demonstration.

Summary

The creator demonstrates the benefits of the Blackline clay towel over traditional clay bars for car detailing. He highlights its durability, ease of cleaning, and efficiency in covering larger surface areas.

Structure

1Problem: traditional clay bars are ruined if dropped
2Solution: Blackline clay towel is reusable and rinsable
3Demonstration: comparing the sound of contaminated vs clean paint

Original caption

If your car sounds crunchy, and you’re still using one of those old clay bars, it’s time to upgrade 😮‍💨💪 #blacklinecarcare #claybar #claytowel #cardetailing

More from @thicwhip

Product placement

(a) Blackline clay towel: ACTS; it is demonstrated as a superior alternative to traditional clay bars, its features (synthetic clay, microfiber, size) are shown, and it is used to clean the car. Removing it would change the entire video. (b) Porsche: APPEARS; it is the vehicle being detailed. Removing it would not change the video as it is just the substrate.

Call to action

I’ll leave a link down below for you.

On-screen text

If you drop a traditional clay bar on the ground, it’s pretty much done. Since they use synthetic clay on the Blackline clay towel, you can just rinse it off, give it a good look over, inspect it, and now you’re back in business. This is Blackline’s reusable clay towel, and it’s one of the best upgrades you can make to your car detailing routine. It’s got synthetic clay on one side and microfiber on the other. Since the Blackline clay towel has a 12-inch by 12-inch design, it is way faster to clay an entire car compared to one of those tiny little clay bars that’s just going to take you forever. I love about the synthetic clay towel is you can use it anywhere on the car, whether it’s a painted panel, your headlights, your taillights, or even your windshield or rear window. So if you take pride in keeping your car clean like I do, I would add this to your detailing routine ASAP. Right now Blackline is running a really good deal on these, so if you want to check it out, I’ll leave a link down below for you.

Transcript

If you drop a traditional clay bar on the ground, it’s pretty much done. All that dirt gets embedded in it, and you risk scratching your paint the next time you go to use it. Now let’s say you drop the Blackline clay towel on the driveway. Since they use synthetic clay on the Blackline clay towel, you can just rinse it off, give it a good look over, inspect it, and now you’re back in business. This is Blackline’s reusable clay towel, and it’s one of the best upgrades you can make to your car detailing routine. It’s got synthetic clay on one side and microfiber on the other. And just listen to the contaminants inside of this paint. You can literally hear all the junk inside of it. It’s not supposed to sound like that. Now that we’ve clayed it, let’s hear how it sounds. Now that is what I’m talking about. Since the Blackline clay towel has a 12-inch by 12-inch design, it is way faster to clay an entire car compared to one of those tiny little clay bars that’s just going to take you forever. I love about the synthetic clay towel is you can use it anywhere on the car, whether it’s a painted panel, your headlights, your taillights, or even your windshield or rear window. So if you take pride in keeping your car clean like I do, I would add this to your detailing routine ASAP. Right now Blackline is running a really good deal on these, so if you want to check it out, I’ll leave a link down below for you.