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Hook
I've been second my whole life.
@thatwasyearsago1
3.7K followers · usually 9.4K views a post
Views
3.2M
Likes
578.6K
Comments
2.0K
Shares
67.7K
Why it worked
The video uses a high-profile celebrity image paired with a relatable, emotionally resonant narrative about failure and perseverance, which encourages high engagement and shares.
Summary
A video featuring a clip of Kylian Mbappé sitting in an audience, overlaid with a voiceover about the frustration of consistently placing second in various athletic competitions.
Structure
- 1Visual of Mbappé looking dejected
- 2Voiceover narration about being second
- 3List of examples of coming in second
- 4Emotional reflection on the experience
On-screen text
I've been second my whole life. I was the second best player in high school. Second pick in the NBA draft. I came second in the finals.
Transcript
I've been second my whole life. I was the second best player in high school. Second pick in the NBA draft. I came second in the finals.
Original caption
#mbappe #ballondor #lostmedia
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