when you told your friends you weren't drinking till friday but it's been the longest tuesday of your life

The video uses a highly relatable, low-stakes 'struggle' hook that resonates with the target audience, seamlessly integrating the product as the solution to the creator's self-imposed dilemma.

A creator makes a relatable skit about breaking a "no drinking" rule on a Tuesday by choosing a PopSips beverage. She justifies the choice by humorously suggesting the "program" she is on isn't that strict.

PopSips: (a) ACTS — the creator is shown in a store, selects a can of PopSips from the refrigerated shelf, and holds it while speaking about the brand's "program" and ingredients. Removing this would change the video as it is the central product being showcased.