FROZEN GUMMY BEARS

@heyyarshi

14.9K followers · usually 9.6K views a post

Views

971.7K

Likes

31.9K

Comments

43

Shares

2.3K

SoundTikTok sound · underneath the tree

Promoted product

Haribo Goldbears

You can find HARIBO in more than 100 countries around the world! Here you’ll find information about the company, international job offers and contacts for…

Why it worked

The video leverages the popular 'frozen candy' trend, which is visually satisfying and easy to replicate, making it highly shareable content.

Summary

The creator demonstrates a simple recipe for frozen gummy bears by pouring water over Haribo Goldbears in a bowl, stirring them, and then freezing them on a tray.

Structure

1Displaying Haribo Goldbears packaging
2Pouring water over the gummy bears
3Stirring the mixture
4Placing the gummy bears on a tray to freeze

Product placement

Haribo Goldbears: (a) ACTS — the product is the central ingredient being prepared, frozen, and consumed in the video. Removing it would change the entire premise of the video. The brand name is clearly visible on the packaging.