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All breakouts
65.8Silent UGCOther hookLifestyle
Hook
8:00 pm
@heyyarshi
11.0K followers · usually 7.8K views a post
Views
500.5K
Likes
66.6K
Comments
62
Shares
422
Promoted product
Kerastase
Why it worked
The video uses a popular 'night routine' aesthetic and time-stamped format to create a relaxing, relatable atmosphere that naturally integrates the product usage.
Summary
A creator documents her evening routine, which includes pouring a drink, lighting a candle, and applying Kerastase hair products. The video concludes with a view of a stormy night from her balcony.
Structure
- 1Arriving home and changing shoes
- 2Pouring a drink
- 3Lighting a candle
- 4Applying hair care products
- 5Watching the storm
Product placement
Burberrys (appears on sweatshirt, incidental); Kerastase (acts, hair product applied to hair, visible result); none.
Original caption
stormy fall night 🌩️🌩️ #asmr #stormynight #dailyvlog #nightroutine #Vlog
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