Your 2000s playlist called. It wants the wires back.

@bose.by.pai

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SoundTikTok sound · original sound - bose.by.pai

Promoted product

Bose Noise Cancelling Wired Earbuds

2 videos

Why it worked

The video leverages Y2K nostalgia and a trendy aesthetic to position a functional tech product as a must-have fashion accessory.

Summary

A creator showcases a pair of Bose wired earbuds in a stylish, Y2K-inspired video. The video highlights the product as a trendy accessory while promoting its availability for purchase.

Structure

1Creator poses with wired earbuds
2Close-up of the product being adjusted
3Brand logo reveal
4Call to action for early drop purchase

Product placement

(a) Bose Noise Cancelling Wired Earbuds: The creator is wearing them, adjusting them, and the video focuses on the product as a fashion accessory and audio device. This is the subject of the video. Removing it would change the entire video. (b) Bose: The brand name appears on screen as a logo. Removing it would change the branding of the video.