Wired trend is officially back!

@bose.by.pai

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SoundTikTok sound · original sound - bose.by.pai

Promoted product

Bose Noise Cancelling Wired Earbuds

3 videos

Why it worked

The video leverages the popular Y2K nostalgia trend to position a functional tech product as a fashionable accessory, making the advertisement feel like a lifestyle content piece.

Summary

The video features two models showcasing the new Bose Noise Cancelling Wired Earbuds, highlighting their features like USB-C connectivity and noise-canceling modes in a Y2K-inspired aesthetic. It serves as a promotional announcement for the product's availability.

Structure

1Introduction of the wired earbud trend
2Demonstration of the product features
3Showcasing the Y2K aesthetic
4Final call to action for availability

Product placement

(a) Bose Noise Cancelling Wired Earbuds: ACTS — the video demonstrates the product's noise-canceling feature, USB-C connectivity, and the ability to switch between Quiet and Aware modes. Removing this would change the entire video as it is the sole subject. (b) Bose: APPEARS — the brand logo appears as a watermark and in the end card. Removing the logo would not change the video's content, but removing the product itself would.

Original caption

Wired trend is officially back! Meet the first ever Noise Cancelling Wired Earbuds by Bose. Bose Noise Cancelling Wired Earbuds are now available to complete your Y2K outfit!

More from @bose.by.pai

Call to action

Available Now

On-screen text

PLAY BOSE Starring Nastasia Adeline and Deva Aikawa Noise Cancelling Wired Earbuds Throwback Vibes Bose Legendary Noise Cancelling Plug and Play with USB-C Choose Quiet or Aware Mode Secure Comfortable Fit BOSE AVAILABLE NOW

Transcript

Wired trend is officially back! Meet the first ever Noise Cancelling Wired Earbuds by Bose. Bose Noise Cancelling Wired Earbuds are now available to complete your Y2K outfit!