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I literally went to USC to write scripts for video games because of Call of Duty and Grand Theft Auto.

@gwrldmediagames

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Why it worked

The video leverages a celebrity's personal story and passion for a popular hobby, creating an authentic connection with the gaming audience.

Summary

O'Shea Jackson Jr. discusses how playing popular video games like Call of Duty, Grand Theft Auto, and Kingdom Hearts inspired him to pursue a college degree in scriptwriting for games. The video features an interview segment with gameplay clips from the mentioned titles.

Structure

1O'Shea Jackson Jr. explains his college motivation
2He credits Call of Duty and Grand Theft Auto
3He explains the impact of Kingdom Hearts
4He contrasts the cultural impact of games versus movies

Product placement

Call of Duty (a) ACTS: it is mentioned as a reason for his career path and shown in gameplay footage; Grand Theft Auto (a) ACTS: it is mentioned as a reason for his career path; Kingdom Hearts (a) ACTS: it is mentioned as the reason he realized he wanted to write scripts and shown on screen.

On-screen text

GAMING WORLD O'SHEA JACKSON JR. WENT TO COLLEGE TO WRITE VIDEO GAME SCRIPTS CALL OF DUTY GRAND THEFT AUTO

Transcript

I literally went to USC to write scripts for video games because of Call of Duty and Grand Theft Auto. Oh, I didn't know that. No. Bro, I the whole reason why I even realized that I like telling stories and writing scripts and all of that is because of Kingdom Hearts. Like Kingdom Hearts changed my life. Everybody's talking about movies and and TV, and I'm like, Call of Duty just made a billion dollars in a weekend, you know? Like in my mind, I wanted to create a game.

Original caption

O'Shea Jackson Jr.'s personal connection to video games led his creative academic pursuits from his love of Kingdom Hearts. Full interview at gamingworldmedia.com/blog and youtube.com/@GamingInterview