Why it worked
The video leverages a high-demand beauty product and a 'value' angle (two for the price of one) to create immediate interest for holiday shoppers.
Summary
The creator showcases a limited edition holiday gift set containing two tubes of Too Faced Better Than Sex mascara. The video highlights the packaging and the product wand.
Structure
- 1Close-up of the gift set box
- 2Opening the box to reveal the two mascaras
- 3Showing the mascara wand applicator
Product placement
Too Faced Better Than Sex Mascara (a) ACTS: The creator unboxes the product, shows the packaging, and demonstrates the wand applicator. Removing this would remove the entire subject of the video.
On-screen text
One price, TWO Better Than Sex mascaras?! 👁️