Promoted product
metal wallet
Why it worked
The video uses a high-aesthetic, satisfying 'what's in my wallet' format that creates desire for the product through visual organization and luxury branding.
Summary
A video showcases a metal wallet being opened to reveal its contents, including a receipt from Casa and a card from REFY. The aesthetic presentation highlights the slim, organized nature of the wallet.
Structure
- 1Close-up of a metal wallet
- 2Wallet opens to reveal contents
- 3Display of items inside
- 4Closing the wallet
Product placement
Casa (a) ACTS: The brand name is visible on a receipt inside the wallet, identifying the product. REFY (a) ACTS: The brand name is visible on a card inside the wallet, identifying the product. Chanel (b) APPEARS: A logo is visible on the exterior of the wallet. Removing these would change the identification of the items shown.
On-screen text
your wallet could never