Why it worked
The video leverages the high-interest 'unboxing' format and the popular aesthetic of Apple product reveals to present a high-quality, believable render of a hypothetical foldable iPhone.
Summary
A creator performs an ASMR-style unboxing of a fictional, foldable iPhone concept called the iPhone Duo. The video showcases the device's packaging and its folding screen interface.
Structure
- 1Unboxing the shopping bag
- 2Removing the device from the box
- 3Peeling off the protective film
- 4Powering on the foldable device
Product placement
Apple (a) acts: the logo appears on the shopping bag, the packaging, and the device itself; the device is operated and demonstrated. Removing it would change the video entirely as it is the subject of the unboxing.
On-screen text
unboxing my iphone duo