This marketing war is INSANE 😳

@roiinmarketing_

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Why it worked

The video leverages a high-profile, trending cultural moment between two major brands, providing a concise and insightful analysis that appeals to marketing professionals and casual viewers alike.

Summary

The creator analyzes a competitive marketing campaign between Apple and Samsung, highlighting how Samsung effectively responded to public backlash against an Apple advertisement. The video breaks down the creative strategies used by both brands to engage their audiences.

Structure

1Introduction to the Apple vs. Samsung marketing conflict
2Description of the Apple iPad ad
3Explanation of the public backlash
4Analysis of Samsung's creative response
5Comparison of the two marketing approaches

Product placement

Apple (a) acts: its iPad ad is shown and discussed as a marketing example. Samsung (a) acts: its response ad is shown and discussed as a marketing example. Removing these would change the video as they are the subject of the marketing analysis.

Call to action

Make sure to follow Roi in Marketing for more marketing inspiration.

On-screen text

This marketing war is INSANE 😳 GENIUS APPLE CRUSHED PIANO OWN AD SAMSUNG THEIRS. WHAT HAPPENED. AN AD IPAD, A GIANT PRESS CRUSHED GUITARS, PAINT CAMERAS. THE IPAD. THERE WAS THEIR. HATED AND EVERYONE SO FURIOUS. SOMETHING WILD. REBUILT WRECKAGE. UP SURVIVED PLAYS READING SAMSUNG TABLET. SAID CREATIVITY CRUSHED. BREAKDOWN ADS MILLION DIFFERENCE GOOD MARKETING.

Original caption

The beef between Apple and Samsung is actually wild. Apple crushed a piano. Samsung played it back. Who won this one? 👏👏 #marketing #business #apple #samsung #funny

More from @roiinmarketing_

More breakout videos from this creator.

Transcript

This is genius marketing. Apple literally crushed a piano in its own ad and Samsung turned it into theirs. Here is what happened. Apple made an ad for its new iPad, where a giant press slowly crushed a piano, guitars, paint, and cameras. When it lifted, there was the iPad. But there is a catch. People hated it. And Samsung noticed everyone was so furious, so they did something completely wild. They rebuilt the wreckage. A woman picks up a guitar that survived and plays it, reading the music off a Samsung tablet. The last line said, "Creativity cannot be crushed." One breakdown of the two ads hit 8.8 million views on TikTok. And that is the difference between good marketing and genius marketing. What do you think of this marketing campaign? Make sure to follow Roi in Marketing for more marketing inspiration.