This is peak marketing

@roiinmarketing_

3.3K followers · usually 4.9K views a post

Views

776.2K

Likes

29.5K

Comments

28

Shares

546

SoundTikTok sound · original sound - roiinmarketing_

Why it worked

The video uses a high-quality, visually interesting example of 'genius' marketing to provide immediate value to an audience interested in business and advertising.

Summary

The creator analyzes a creative billboard advertisement by Corona that uses sunlight to form the shape of a beer bottle. The video serves as a case study on effective marketing strategies.

Structure

1Introduce the Corona billboard ad
2Explain the creative use of sunlight
3Mention the viral social media and news reaction
4Conclude with a lesson on creative marketing

Product placement

Corona (a beer brand) — it APPEARS as the subject of the marketing case study being discussed. Removing it would change the topic of the video entirely, but the brand itself is not acting or being sold here; it is being analyzed as a marketing example. none.

On-screen text

This is peak marketing this Corona ad was actually genius Corona put a billboard with nothing but their logo and then they used the sunlight to shape their bottle social media exploded and even news outlets were talking about it 6:25 P.M. NATURE MAKES MAGIC

Transcript

Original caption

This corona advertisement is genius 🤯 A great example of how brands are using creativity to stand out. #marketing #sales #goodmarketing

More from @roiinmarketing_

More breakout videos from this creator.

This is peak marketing. This Corona ad was actually genius. Corona put up a billboard with nothing but their logo, and then they used the sunlight to shape their bottle. Social media exploded and even news outlets were talking about it. This is a great example of how brands are using creative marketing to stand out.