Netflix have just pulled off the biggest public competition scam in history.

@yourmateeli

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Why it worked

The creator taps into a high-engagement sports controversy, using relatable, humorous analogies to express frustration that resonates with the audience's sense of fairness.

Summary

The creator criticizes Netflix for inviting a professional darts player to a competition intended for ordinary members of the public. He uses humor and analogies to highlight the perceived unfairness of the event.

Structure

1Introduction of the competition controversy
2Explanation of why the competition was unfair
3Use of analogies to emphasize the absurdity
4Call for a more ridiculous lineup in the next series
5Closing remark on the prize money

Product placement

Netflix: (a) ACTS — the creator claims it organized a competition for the public that was actually won by a professional darts player. Removing it would change the subject of the video. Fallon Sherrock: (a) ACTS — she is named as the professional player who won the competition. Luke Littler: (a) ACTS — he is the professional player the public was supposed to beat. Gary from The Dog and Duck: (a) ACTS — he is a hypothetical example of an ordinary person the creator suggests should have been invited instead.

On-screen text

BEAT LUKE LITTLER SHAM 🎯🎯🎯🎯🎯 Is this the biggest competition sham in history?

Original caption

🚨 NETFLIX’S BIGGEST FIX IN HISTORY? 😂 A competition for ordinary members of the public to win £501,000 by beating Luke Littler… And they invite Fallon Sherrock. A PROFESSIONAL DARTS PLAYER! 🤣 #fyp #darts #lukelittler #beatlukelittler #netflix

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Transcript

Netflix have just pulled off the biggest public competition scam in history. Now, Fallon Sherrock has beaten Luke Littler and walked away with 501,000 pound in the Beat Luke Littler competition. Half a million quid, by the way. Now, apparently, this was a competition for ordinary members of the public to have a go at beating Luke Littler in one leg. Ordinary members of the public, by the way. You know, people who play darts in the local pub, occasionally hit a treble 20, and then spend the next six months telling everyone about it. Instead, Netflix have invited, that's right, Fallon Sherrock, a professional darts player, a multiple major winner, someone who has dedicated her entire life to the sport. Absolutely brilliant recruitment there, Netflix. Really captured the spirit of the everyday person. That's like organizing a Sunday league penalty shootout and inviting Harry Kane, or a school sports day and getting Usain Bolt involved, or, I don't know, down the local pub having a local karaoke competition and inviting Adele. What's next? Like, MasterChef for beginners featuring Gordon Ramsay entering and taking home the prize? It's just not right. It really isn't. Fair play to Fallon, she's taken the opportunity, brilliant, but Netflix, come on. When you said members of the public, did you mean the public? Or did you mean a professional darts player? Next series, let's have Beat Luke Littler featuring Michael van Gerwen, Phil Taylor, and a surprise appearance from the bloke who invented the fucking dartboard. Meanwhile, Gary from the Dog and Duck can go back to throwing darts at a picture of his mother-in-law, can't he? 501 grand, bloody hell. Absolutely lovely.