Why it worked
The video uses a relatable tech frustration to create a simple, humorous meme that aligns with a well-known brand narrative.
Summary
A person is shown struggling to unlock an iPhone using Touch ID, which is used as a humorous explanation for why Apple developed Face ID. The video is a meme and does not promote any product.
Structure
- 1User struggles with Touch ID
- 2Humorous caption about Apple Face ID
- 3Person looks at camera
Product placement
Apple (a) its interface is operated (Touch ID/passcode screen). Removing it would change the video as it is the subject of the joke.
On-screen text
He Was The Reason Apple Creates A Face ID 😂