if this does not prove that you do not have to choose between volume and definition, you can actually have both, then I don't know what will.

@byhannahemily

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Promoted product

VO5 Curl Defining Mousse

VO5 UK

Why it worked

The video uses a clear 'before/after' transformation and addresses a common pain point for curly-haired individuals—the trade-off between volume and definition—by positioning the product as the single solution.

Summary

The creator demonstrates how to use VO5 Curl Defining Mousse to achieve both volume and definition in curly hair. She shows the application process, including scrunching and diffusing, to showcase the final results.

Structure

1Introduction to the product and its dual benefits
2Application of the mousse to hair sections
3Application to roots for volume
4Diffusing hair for final styling
5Reveal of the final results

Original caption

proving us curly girls can have BOTH with the VO5 Curl Defining Mousse! save this for your next washday. AD @VO5 #CurlyHair #curlyhairroutine #curlygirl #naturalhair #fyp

More from @byhannahemily

Product placement

VO5 Curl Defining Mousse: (a) ACTS — the creator demonstrates how to apply it to her hair, explains its benefits for volume and definition, and uses it to style her hair, which is the central focus of the video. Removing it would remove the entire purpose of the video.

Call to action

go get your hands on the VO5 Curl Defining Mousse

On-screen text

how to get BOTH volume and definition

Transcript

If this does not prove that you do not have to choose between volume and definition, you can actually have both, then I don't know what will. This is the VO5 Curl Defining Mousse. As we know, mousse is usually the step in the routine that influences the most volume, because it's a lot more lightweight and airy. However, this one does both. So, not only does it create weightless bouncy curls, but it also adds that definition, which is exactly what we're looking for. So, I've just brushed out in sections, so I'm going to apply this now. Just going to take about this much on each side, and just scrunch that in. And then I'm just repeating that on the other side. Giving that another scrunch. Now I've styled the top section, so we're going to apply the mousse to my roots. This step is particularly important because that will give you the volume lift, but also balanced out with the definition of the ends. Now that the mousse is all in my hair, I'm going to diffuse upside down, which again just reinforces this product, giving root volume and also defining the curls. And then we're going to see the finish result. And this is the result. We've got so much definition, like literally no frizz. And yet at the same time, we've got so much volume, especially around the root area. And honestly, these are the results I get every single time with the help of one trusty product. So, if this is how you want your curls to turn out, go get your hands on the VO5 Curl Defining Mousse.