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~113AnimationOther hookConsumer Apps
Hook
DAY 1 11:48 PM
@breakuptoresilience
24.8K followers · usually 21.6K views a post
Views
2.1M
Likes
81.8K
Comments
372
Shares
5.4K
Promoted product
She's Still In Your Head: 10 Things She Did That Wired You to Her
10 Things She Did That Wired You to Her
Why it worked
The video uses a highly relatable, visual data-driven format to represent the universal experience of heartbreak, making the viewer feel understood before offering a solution.
Summary
An animation depicts the emotional progress of a breakup over 60 days, showing the decreasing intensity of missing an ex-partner. The video serves as a soft sell for the creator's eBook on overcoming attachment.
Structure
- 1Visualizing the initial pain of a breakup
- 2Tracking the emotional shift over 60 days
- 3The moment of receiving a text from an ex
- 4Directing the viewer to the bio for a recovery guide
Product placement
Breakup To Resilience (a) acts as the brand providing the eBook and the guide mentioned in the caption and bio; removing it would remove the product being sold. The eBook "She's Still In Your Head: 10 Things She Did That Wired You to Her" (a) acts as the specific product being promoted; it is the subject of the CTA.
Original caption
Typical No Contact experience. --- Free eBook "She's Still In Your Head: 10 Things She Did That Wired You to Her" is out now. Get it from my bio.
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