Idk who theses two icons are but this is the best Halloween costume I’ve seen so far

The post leverages a recognizable luxury brand in a humorous, low-effort DIY context, which creates high relatability and shareability during the Halloween season.

The video features a photo of two people wearing DIY Halloween costumes designed to look like Chanel shopping bags. The creator expresses admiration for the creativity of the costume.

Chanel: (a) it ACTS — the individuals are dressed as Chanel shopping bags, which is the central visual and subject of the video. Removing the branding would destroy the entire premise of the costume.