How mfs feel coming back to fortnite after 5 years of retirement, just to get a coin they'll never get

@dodgertae

46.7K followers · usually 4.3K views a post

Views

495.0K

Likes

94.7K

Comments

177

Shares

18.6K

SoundTikTok sound · original sound - copyrightwiggs

Why it worked

The video uses a high-recognition, nostalgic pop-culture moment to create a relatable, humorous observation about gaming culture.

Summary

A video uses a clip of Michael Jordan's famous 'I'm back' press conference announcement to make a humorous comparison to players returning to the game Fortnite.

Structure

1Clip of Michael Jordan's 1995 return announcement
2Text overlay comparing Jordan's return to Fortnite players
3Clips of Jordan's return to the basketball court

Product placement

Fortnite appears as the subject of the joke. It is not being promoted; it is the cultural reference point for the humor. Removing the name would change the context of the joke, but it does not act or get sold here. none.

On-screen text

How mfs feel coming back to fortnite after 5 years of retirement, just to get a coin they'll never get

Transcript

It came in a two-word statement which is now just begging to have a Nike campaign built around it, quote-unquote, I'm back. That's all Jordan said on Saturday. That was really all Jordan needed to say as his 17-month retirement came to an end. He will be back on Sunday when the Bulls play the Pacers and probably