how did they make this?!

@cloathing_

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SoundTikTok sound · Nigth

Promoted product

A-logo zip-up hoodie

Why it worked

The video uses a 'goofy' or 'unique' hook to pique curiosity about a specific fashion item, leveraging the creator's genuine personality to make the product feel like a discovery rather than a standard ad.

Summary

The creator reviews an oversized zip-up hoodie, highlighting its unique features like the large zipper, cropped fit, and deep pockets. He expresses that while the design is unconventional, he finds it appealing and notes that it is selling out quickly.

Structure

1Introduction of the unique hoodie
2Demonstration of the oversized zipper and fit
3Showcasing the hood and pocket functionality
4Mention of high demand and limited availability
5Call to action for the link in the description

Product placement

The hoodie is the subject of the video. The creator demonstrates its features: the oversized zipper (a), the cropped fit (a), the soft fabric (a), the deep pockets (a), and the hood (a). The hoodie is the only product. The brand name is not explicitly stated, but the hoodie features an "A" logo on the chest. Removing the hoodie would remove the entire subject of the video.

Call to action

I'll go ahead and leave you guys a link somewhere down below

Original caption

5’10 160 got large for reference!! #zipuphoodie #fdr #bighood

More from @cloathing_

On-screen text

how did they make this?!

Transcript

I'm not going to lie, this hoodie is high-key goofy. But tell me why I kind of like it though. I don't know how they did it, but they made the zipper three times as big, perfectly cropped at the waist, nice and soft baggy arms, not one, not two, but two deep pockets with an elastic waistband. And yeah, well the zip might be my favorite, I love the hood. Legit, if I don't want to talk to anyone but still look fly, this is all I gotta do. Like this thing is goofy, but it also kind of like, it's kind of unique. The only issue is they just came out with this design, so they're selling out like crazy. But if you guys are interested in something like this, I'll go ahead and leave you guys a link somewhere down below, but if you guys don't see that link, I'm sorry, they're already sold out.