how did they come up with this??

@cloathing_

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SoundTikTok sound · Nigth

Promoted product

Cloaser

Why it worked

The video uses a relatable 'how did they come up with this' hook and highlights a specific, visually distinct feature (the oversized zipper) that creates immediate curiosity and desire.

Summary

The creator reviews a unique, oversized-zipper hoodie from the brand Cloaser, demonstrating its features like the hood and pockets. They express enthusiasm for the design while noting that the item is selling out quickly.

Structure

1Introduction of the hoodie and comparison
2Demonstration of the oversized zipper and fit
3Showcasing the pockets and hood functionality
4Final recommendation and scarcity warning

Product placement

Cloaser (a) it ACTS — the creator demonstrates the hoodie's features, including the oversized zipper, the fit, the pockets, and the hood, and explicitly recommends it as a unique product they own.

Original caption

5’10 160 Size Large for reference!! #zipup #bighood #fdr

More from @cloathing_

Call to action

I'm going to try to leave you guys a link somewhere down below, but if you guys don't see that link, I'm sorry, they're already sold out.

On-screen text

how did they come up with this??

Transcript

All right, be for real. Who rocked this better? Me or that person right there? This hoodie is hikey goofy, but tell me why I kind of like it though. I don't know how this brand did it, but they made the zipper three times as big. Perfectly cropped at the waist. It's got that nice soft baggy arm. You getting not one, not two, but two deep pockets with an elastic waistband. And yeah, the zipper might be cool, but check out the hood. Legit, if I don't want to talk to anyone, just zip it up and boom. I can still look fly and not have to talk to anyone. This is probably the most unique hoodie that I've ever owned, but it's low key tough. Honestly, the only issue that I do have with it is since they just came out with this design, they're selling out like crazy. So I'm going to try to leave you guys a link somewhere down below, but if you guys don't see that link, I'm sorry, they're already sold out.