Why it worked
The video uses a high-stakes, curiosity-inducing hook about a lost phone to drive engagement to a live stream.
Summary
A video shows a first-person perspective of a phone being dropped into a deep swimming pool. The on-screen text claims the phone is now live-streaming from the bottom of the pool.
Structure
- 1POV of standing at the edge of a deep pool
- 2Phone is dropped into the water
- 3Underwater footage of the pool floor
- 4Call to action to join the live stream
Call to action
Join it now
On-screen text
I dropped my phone to the deepest pool in the world
Now I have endless live stream
Join it now