Here are all the fashion brands that have been using handmade artwork for their ads and how one of them may have just been lying to you.

Here are all the fashion brands that have been using handmade artwork for their ads and how one of them may have just been lying to you. The most popular of the bunch, which is Prada for their winter line called Drawing Prada, animated by hand, brings a Disney legend back into the animation chair, bringing us one of the most cozy animated things that we've seen or maybe that I've seen in a damn long time. John Pomeroy is a Disney legend responsible for things such as Winnie the Pooh, Pocahontas, and he led the animation team over at Cartoon Brew to bring to life 2D animation with live action actors, with actresses such as Sadie Sink, Maya Hawke. Yes, the ad is meant to show off their new winter line, but it's so much more important than that. It's beautiful, it has so much life to it, we need more of this. A British fashion brand, Barbour, brought back to life Wallace and Gromit for a new short film that they just released today and it is a holiday special and it's so awesome. It's a beautiful stop motion animated special of Wallace and Gromit who we all know and love, but it is a story that ties into the brand by showing that, oh, you're cold? Well, wear a Barbour product. It has so much festive charm, there's so much comedy, there's so much life behind it, this is amazing. And just go check out their brand website. Wallace and Gromit is literally all over the place showing off their stuff. It's so cool. Anthropology released a 30-second ad on their social medias where it is a 100% stop motion animated rabbit trying to fix a stitching on some sort of denim, creating stars. It's absolutely beautiful. They hired a real artist from social media and it made it that much more impactful. At the beginning of this year, Hermes worked with French illustrator Linda Merad to bring to life their products and their ideas into the animal kingdom and it's just awesome. To celebrate this fashion brand's 180th anniversary, the Spanish fashion brand Loewe brought together 10 artists to illustrate 2,000 hand-painted watercolor paintings to make a short film. It was led by Joanna Blumont and the concept behind it was to trace back its history by showing where it started as a modest leather company and how it flourished into a fashion icon. Chanel has done two hand-drawn campaigns, one being for Mother's Day in which they asked the children of their employees to draw some of their most iconic products from handbags to fragrances. And instead of using high-end photography to show off their products, they actually use these hand-drawn pictures on billboards and for social medias and in all of their ad campaigns. For their holiday and seasonal campaigns, they did something very similar but instead of using children to draw their products, they hired artists like Sarah Martin. And a couple days ago, Christian Dior released a short film called Christian Dior's Night in Color that they said was 100% 2D animated and was run by a very famous filmmaker, Silvan Shome. Now, this is unconfirmed as of yet, but there have been a lot, a plethora of artists that have come out saying that they 100% used artificial intelligence within the short film. And honestly, if you do look at it frame by frame, there are some unexplainable shots that really shouldn't be there. People having too many fingers, the characters being morphed in with other people, morphed in with themselves when they have their hands crossed. The fluidity of the motion feels very stationary but also has movement. Obviously, we can't make any sort of judgment yet because they haven't come out with anything, but what they have 100% been endorsing is the fact that they used 2D animation to make the whole entire thing. But why would it look like this if it was 2D animated? Now, I'm not saying that they didn't illustrate things themselves, they even did kind of put out an ad showing that they like created figurines based around these characters, but the motion of the characters feels so weird that I feel like they drew up the designs of the characters and then had used artificial intelligence to actually make the ad. Which again, I'm not trying to make any sort of assumption until something actually comes out stating that they did in fact use artificial intelligence to make this ad. But what I will say is that there are so many people that were so happy that another fashion brand was doing 2D animation to make their ads in a world that is overly consumed with AI. But now there are actual like artists out there that are calling the brand out for using a lot of artificial intelligence to make that film. Right now it feels like just a brand that's capitalizing on the fact that so many other fashion brands are doing handmade artwork for their ads and they want a piece of that spotlight but they're not like capable of doing the actual work. If this does come out that they did in fact lie about this, it's so unfair to the other brands that are actually trying to make a difference, to show the world that this hasn't left us, that this kind of artwork and this imagination hasn't left us yet. And then there's companies like Christian Dior that potentially lied to their audience to just fit in with the rest. So take this with a grain of salt until they come out saying that they used artificial intelligence, but what I will say is that we should praise the companies that truly did use handmade artwork to make their ads. And all the ones that I mentioned before are 100% true and they absolutely knocked it out of the park. So go show those fashion brands some love.