Why it worked
The video leverages the surprising contrast between a current political figure's professional life and his unexpected past as a high-fashion runway model.
Summary
This video is a montage of archival footage showing Iowa Governor-elect Rob Sand working as a fashion model in the early 2000s. It highlights his past runway appearances for luxury brands like Prada and Number (N)ine.
Structure
- 1Introduction of Rob Sand as a former model
- 2Montage of runway footage from the early 2000s
- 3Identification of the fashion brands worn
Product placement
Prada (a) appears as a brand name on screen and in the caption, (b) appears as a fashion house whose clothing is worn by the model. Number (N)ine (a) appears as a brand name on screen and in the caption, (b) appears as a fashion house whose clothing is worn by the model. Giuliano Fujiwara (a) appears in the caption, (b) appears as a fashion house whose clothing is worn by the model. Removing these names would not change the video, as it is a historical montage of a politician's past modeling career.
On-screen text
Iowa governor-elect Rob Sand walking for Prada and Number (N)ine