Why it worked
The video leverages high-profile celebrity appeal and the 'aura' of a prestigious fashion event to drive engagement through curiosity and fan interest.
Summary
A candid video shows celebrities including Dua Lipa, Pedro Pascal, Alexa Demie, and Nicole Kidman sitting together at a Chanel fashion show. The creator uses the clip to highlight the star-studded nature of the event.
Structure
- 1Celebrities sitting together at a fashion show
- 2Close-up shots of the group laughing and interacting
- 3Text overlay questioning how to act in that situation
Product placement
Chanel (a) appears as a brand name in the caption and hashtag, and the video shows a fashion show event associated with the brand. Removing these mentions would not change the content of the video, which is a candid clip of celebrities.
On-screen text
what do you even do in this situation