Clinique just dropped the ultimate Black Honey trio set and at this price these are not going to last.

@travel.bestie1

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SoundTikTok sound · original sound - travel.bestie1

Promoted product

Clinique Black Honey Trio

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Why it worked

The video leverages the high popularity of the Clinique Black Honey shade, combining a clear product demonstration with a sense of urgency regarding price and availability.

Summary

The creator showcases a Clinique Black Honey lip gift set, swatching the included lipstick, lip oil, and lip liner on her hand. She recommends the set as a holiday lip combo and mentions purchasing it through TikTok Shop.

Structure

1Introduce the Clinique Black Honey trio set
2Showcase the three products included in the set
3Swatch the products on the hand
4Recommend the set as a holiday lip combo
5

Original caption

Clinique Black Honey Lip Gift Set ✨😍 #clinique #blackhoney #makeupset #lipcombo

More from @travel.bestie1

Product placement

(a) Clinique Black Honey Trio: The creator displays the packaging, swatches the lipstick, lip oil, and lip liner on her hand, and describes them as the "ultimate lip combo" for the holidays. This set is the central subject of the video and its features are demonstrated. Removing it would remove the entire purpose of the video. (b) TikTok Shop: The creator mentions she bought the set on TikTok Shop. This is the platform where the transaction occurs, but the video is not reviewing or demonstrating the platform itself.

Call to action

I'll tag it.

On-screen text

Black honey trio Le trio black honey $30 Value $41 Clinique Almost lipstick Clinique Quickliner for lips Clinique Black honey lip oil

Transcript

Clinique just dropped the ultimate Black Honey trio set and at this price these are not going to last. Not only do you get the Black Honey lipstick, but you also get the Black Honey lip oil and lip liner. This is the ultimate lip combo for the holiday season. I got this on TikTok Shop at such an insane price. I'll tag it.