Ngl that was smooth

@primevideo

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SoundTikTok sound · original sound - primevideo

Promoted product

Paramount+

Watch thousands of hit movies and episodes of your favorite shows, all in one place. Stream it all on Paramount+.

5 videos5 creators

Why it worked

The video uses a highly relatable and entertaining clip from a popular movie to capture attention, then leverages that engagement to drive subscriptions to the streaming service hosting the content.

Summary

This video features a scene from the movie Hitch where the main character attempts to flirt with a woman at a bar by pretending she works there. The caption encourages viewers to subscribe to Paramount+ on Prime Video to watch the film.

Structure

1Will Smith approaches a woman at a bar
2He mistakenly assumes she is a bartender
3She corrects him and he apologizes with a smooth line
4He reveals he knew she didn't work there all along

Original caption

Shot his shot 🎥: #Hitch, subscribe to Paramount+ on Prime Video

More from @primevideo

Product placement

Paramount+ (a streaming service) appears in the caption as a service to subscribe to via Prime Video. It is an end-card/caption-based promotion. Removing it would change the call to action but not the video content itself. Prime Video (a streaming platform) appears in the caption as the host for the Paramount+ subscription. It is an end-card/caption-based promotion. Removing it would change the call to action but not the video content itself. Hitch (a movie) is the subject of the clip; it is the content being shown. It is not a product being sold in the sense of a tool or e-commerce item, but it is the promoted media.

Call to action

subscribe to Paramount+ on Prime Video

On-screen text

Ngl that was smooth Hey, uh, baby, can I get a couple Coronas over at the pool table, please? Thanks. Excuse me. Excuse me. Lime wedges in the bottles, fine. Hey, asshole, I don't work here. Wow. I'm sorry. You, um... The paramedics are gonna have to come to get my foot out of my mouth, sweetheart. Just don't let it happen again. I knew you didn't work here. You did? Then how else was I supposed to get you away from all those guys? Who, why would you wanna do that?

Transcript

Hey, uh, baby, can I get a couple Coronas over at the pool table, please? Thanks. Excuse me. Excuse me. Lime wedges in the bottles, fine. Hey, asshole, I don't work here. Wow. I'm sorry. You, um... The paramedics are gonna have to come to get my foot out of my mouth, sweetheart. Just don't let it happen again. I knew you didn't work here. You did? Then how else was I supposed to get you away from all those guys? Who, why would you wanna do that?