So... what have you been up to the last 4 years?

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SoundTikTok sound · original sound - primevideo

Promoted product

The Man with the Bag

Why it worked

The trailer leverages high-profile celebrity casting (Arnold Schwarzenegger and Alan Ritchson) in a comedic, high-stakes holiday premise that immediately grabs attention.

Summary

This is a trailer for the Prime Original movie 'The Man with the Bag', featuring Alan Ritchson and Arnold Schwarzenegger. The plot follows a man who is recruited to help Santa Claus recover his stolen bag of gifts before Christmas.

Structure

1Santa recruits a man to help him find his stolen bag
2The man agrees to help for a large payout
3They encounter a disgruntled elf named Nadia
4The team prepares to save Christmas
5The trailer concludes with the release date

Product placement

The Man with the Bag (a movie) — it ACTS as the subject of the trailer, which is a promotional preview for the film. Removing it would change the entire purpose of the video. Prime Video (a streaming service) — it merely APPEARS as the distributor/brand logo at the end and in the handle/caption. Removing it would not change the content of the trailer itself.

Call to action

New Movie December 2

Original caption

Naughty, meet Nice. #TheManWithTheBag premieres December 2.

More from @primevideo

On-screen text

So... what have you been up to the last 4 years? What have you been up to? I got to take this. Vance, I got an opportunity for you. This one is big. The payout... life changing. The guy will be wearing a red coat. You got to be kidding me. I'm looking for Kris, with a K. You found him. Why are we meeting here? My bag was stolen. If I don't get it back, there will be no Christmas. Emma! What are you guys doing? Your dad is about to commit a crime for me. Don't say that! But... that is not what we're... That's not true. Santa Claus? I hate to break it to you kid, but that ain't Santa. Why not give him a chance to prove he is who he says he is? Hop on in. Here, this candy cane will settle your tummy. I'm gonna need a minute. Tell us about your thief. She's a disgruntled elf. Your name? Nadia. Nadia Nyce. It's a real name. That's Monopoly money. She became obsessed to shiny things. Why me? I cannot do naughty, unlike you... Tell me your terms. I want five million. Candy canes? Dollars. Are you shaking down Santa? Yeah. Alright. Welcome to the Naughty List, Mr. Kringle. Put your game faces on, because we're saving Christmas. Did you just... I did. How did that feel? Like I never want to do that again. We must do whatever it takes. Santa needs you. I'm taking over Christmas. I'm 225 pounds of Christmas cheer. Follow my lead. Catch me! Oh, no, no, no! It's magic. Wires? Magnets? Maa-gic! Written by Allan Rice Directed by Adam Shankman New Movie December 2

Transcript

So... what have you been up to the last 4 years? What have you been up to? I got to take this. Vance, I got an opportunity for you. This one is big. The payout... life changing. The guy will be wearing a red coat. You got to be kidding me. I'm looking for Kris, with a K. You found him. Why are we meeting here? My bag was stolen. If I don't get it back, there will be no Christmas. Emma! What are you guys doing? Your dad is about to commit a crime for me. Don't say that! But... that is not what we're... That's not true. Santa Claus? I hate to break it to you kid, but that ain't Santa. Why not give him a chance to prove he is who he says he is? Hop on in. Here, this candy cane will settle your tummy. I'm gonna need a minute. Tell us about your thief. She's a disgruntled elf. Your name? Nadia. Nadia Nyce. It's a real name. That's Monopoly money. She became obsessed to shiny things. Why me? I cannot do naughty, unlike you... Tell me your terms. I want five million. Candy canes? Dollars. Are you shaking down Santa? Yeah. Alright. Welcome to the Naughty List, Mr. Kringle. Put your game faces on, because we're saving Christmas. Did you just... I did. How did that feel? Like I never want to do that again. We must do whatever it takes. Santa needs you. I'm taking over Christmas. I'm 225 pounds of Christmas cheer. Follow my lead. Catch me! Oh, no, no, no! It's magic. Wires? Magnets? Maa-gic!