Why it worked
The video uses a satisfying, tactile DIY beauty process that is visually engaging and fits the popular 'skintok' aesthetic.
Summary
A creator demonstrates a DIY skincare routine by mixing an egg and instant coffee to create a face mask. She applies the mixture to her face, wipes it off with a tissue, and finishes by applying a moisturizer.
Structure
- 1Mixing egg and coffee
- 2Applying mask to face
- 3Removing mask with tissue
- 4Applying moisturizer
Product placement
Nescafe (a brand of instant coffee) appears as the creator uses it as an ingredient in a DIY face mask. Removing it would not change the video as it is a generic ingredient. none