hydrated hair

@adela.muntean5

424.5K followers · usually 12.3K views a post

Views

891.1K

Likes

13.6K

Comments

988

Shares

10.5K

SoundTikTok sound · original sound - adela.muntean5

View velocity

+736.7K views over 3.3d · ~223.7K/day · 4 observations

Promoted product

Londa Professional Velvet Shampoo

Das Velvet Oil Shampoo von Londa Professional hilft sofort dabei, das Haar wiederzubeleben, sodass es gesünder aussieht und sich auch so anfühlt. Entdecken Sie die Vielfalt der Produkte.

Why it worked

The video uses a common beauty hack (plastic bag over hair while washing) to create visually interesting content that is relatable to people interested in hair care. The use of popular hair products also likely contributed to its reach.

Summary

The video shows a person applying shampoo to their hair while it is covered in a plastic bag, then rinsing it out. They then apply a hair treatment from a different brand.

Structure

1Washing hair with shampoo
2Applying hair treatment
3Rinsing hair

Product placement

Londa Professional Velvet Shampoo: it ACTS - it is used to wash hair. Removing it would change what happens in the video. Bed Head by TIGI: it ACTS - it is used as a hair treatment. Removing it would change what happens in the video.