Nine lunches that won't put you to sleep at your desk.

@calz.me

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SoundTikTok sound · original sound - calz.me

Promoted product

Calzcalz.me

Snap your meal to instantly log foods, analyze calories and macros

7 videos

Why it worked

The video solves a common pain point—tracking nutrition without the effort of manual logging—by demonstrating the app's speed and utility in a real-world scenario.

Summary

The video showcases the Calz mobile app, which uses AI to instantly track the nutritional content of meals by taking a photo. It presents the app as a solution for maintaining a healthy diet without tedious meal prep.

Structure

1Introduction to the problem of unhealthy lunches
2Demonstration of the Calz app scanning a burger
3Display of nutritional data generated by the app
4Explanation of the 28-day weight loss plan

Original caption

Take control of your nutrition with Calz - the smart, AI-powered calorie, macro tracker

More from @calz.me

Product placement

Calz: (a) ACTS — the app is operated to photograph a burger, it analyzes the image, and it displays the nutritional breakdown (calories, protein, carbs, fat) on screen. Removing it would change the entire video as it is the tool demonstrating the nutritional tracking. Calz AI: (b) APPEARS — the creator handle and bio logo.

Call to action

Tap the screen and start today

On-screen text

55 g P 70 g P 75 g P NINE LUNCHES THAT DON'T KILL YOUR AFTERNOON 65 g P 50 g P 58 g P PUT DESK MEAL NO MONDAY BREAKFAST 520 kcal LUNCH 680 kcal DINNER 610 kcal PROTEIN 148 g BROCCOLI REAL THE KEEPS PHOTOGRAPH PROTEIN ON THREE Beef burger Calories & Macros 1500 65 g 600 g 70 g 50 g EAT PERSON WEIGHT LOSS PLAN Main goal: Lose weight Current weight 94 kg Your progress: 1 of 28 day's 2 of 28 day's 4 of 28 day's FOOD BETTER NUMBERS TRY NOW!

Transcript

Nine lunches that won't put you to sleep at your desk. No meal prep on Sunday, no chicken and broccoli for a month. Real food, real portions. The app just keeps the score. Photograph it. Protein and calories on screen in three seconds. Then, eat like a normal person. 28 days. Same food, better numbers. Tap the screen and start today.