Most guys think they're in a calorie deficit but they actually aren't...

@calz.me

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SoundTikTok sound · original sound - calz.me

Promoted product

Calzcalz.me

Snap your meal to instantly log foods, analyze calories and macros

12 videos

Why it worked

The video addresses a common pain point for gym-goers—the frustration of not seeing results despite effort—and immediately offers a frictionless, high-tech solution that makes the tedious task of calorie counting feel effortless.

Summary

The video highlights the common struggle of miscalculating calorie intake and demonstrates how the Calz app simplifies tracking by using AI to analyze food photos. It showcases the app's interface for setting goals and logging meals to help users stay on track with their fitness progress.

Structure

1Identify the problem of inaccurate calorie tracking
2Demonstrate the app's onboarding and goal setting
3Show the AI food scanning feature
4

Original caption

Дотримуйтесь своєї дієти та побачите результат вже за кілька тижнів

More from @calz.me

Product placement

Calz (a) ACTS: the app interface is shown calculating calorie/protein targets based on user input, and it is shown analyzing a photo of food to provide nutritional data. Removing it would change the video entirely as it is the subject of the demonstration.

Call to action

Install now

On-screen text

Most guys think they're in a calorie deficit but they actually aren't... What's your height? Approximate is perfectly fine 177 cm What's your weight? 101 kg Congratulations! Your personal health plan is ready! 2191 kcal / day Carbs (45%) Protein (30%) Fat (25%) YOU CAN REACH 82 kg by May 12! Let's Get Started! Track your food -- make a healthy habit! Then simply snap a photo of everything you eat Calz Analyzing Detecting ingredients Calculating calories Hard-Boiled Egg Whites Healthiness: 8/10 Calories & Macros 200 g 85 Carbs 1g Protein 18g Fat 1g Eat smarter to support your progress in the gym not sabotage it Calz - Calorie Counter AI 5 MILLION downloads 4.9 Average Rating Install now

Transcript

Most guys think they're in a calorie deficit but they actually aren't... Just enter your height, weight, and a target weight and the app calculates your daily calorie and protein targets. Then simply snap a photo of everything you eat and the app shows you how many calories you have left for the day and how much protein you still need. Eat smarter to support your progress in the gym, not sabotage it.