How cool is this? Look what Verizon is giving away for free.

@lovemecoupons

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SoundTikTok sound · Ramalama (Bang Bang)

Promoted product

My Verizon

Register on My Verizon to pay Verizon bills, manage account, switch plans, check usage, swap SIM cards, reset a voicemail password, view order status and more.

Why it worked

The video leverages the high-value hook of 'free' items to drive engagement, combined with clear, actionable instructions for a specific brand-owned platform.

Summary

The creator announces a promotional giveaway of a JBL speaker hosted by Verizon through their mobile app. She provides instructions on how to participate in the 'Verizon Shine' drop event.

Structure

1Hook highlighting a free giveaway
2Introduction of the JBL speaker product
3Instructions on how to use the My Verizon app
4Call to action for the event time

Product placement

(a) My Verizon app: ACTS; the creator explains how to operate its interface to access a promotion. (b) JBL Partybox On-The-Go Essential: ACTS; the creator identifies it as the product being given away for free and describes its function as a portable party speaker. (c) Verizon: ACTS; the creator identifies them as the company providing the free product.

Original caption

ITS FREE…🎉🎉🎉 #free #Running #christmas #party #school

More from @lovemecoupons

Call to action

Open the My Verizon app, go to the Me tab, and select Verizon Shine.

On-screen text

FREE VERIZON SHINE DROP WEDNESDAY, NOVEMBER 11 3 PM ET / 2 PM CT OPEN THE MY VERIZON APP Me tab -> Verizon Shine JBL PARTYBOX ON-THE-GO ESSENTIAL PORTABLE PARTY SPEAKER LIMITED SUPPLIES

Transcript

How cool is this? Look what Verizon is giving away for free. Thank you very much. A JBL Partybox On-The-Go Essential. Portable party speaker. It is quite essential, it now isn't it? It's a portable party speaker. It's this Wednesday, November 11th. They're dropping it at 3:00 p.m. Eastern time. Uh, yeah. I hope you all get it. Um, you have to be over 18. Um, you're just going to hit the Verizon Shine, um, little doohickey thing and grab yours. It's free.