That can't be right.

@sophiezoemain

258.8K followers · usually 609 views a post

Views

1.8M

Likes

11.0K

Comments

240

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638

SoundTikTok sound · original sound - sophiezoemain

Promoted product

Doughi

My Store

Why it worked

The video leverages a viral pricing discrepancy to drive engagement and curiosity, prompting viewers to check the TikTok shop link to verify the deal for themselves.

Summary

The creator reacts to comments about the low price of Doughi cookie cups, showcasing several flavors and expressing disappointment that she cannot see the same price on her end. She asks viewers to check the price in the TikTok shop basket linked in the video.

Structure

1Creator expresses disbelief at a reported low price for cookie cups.
2Creator displays several flavors of Doughi cookie cups.
3Creator identifies her favorite flavor.
4Creator asks viewers to verify the price in the TikTok shop basket.

Product placement

Doughi (a brand of cookie cups). The creator shows the product, names it, and discusses its pricing and flavors. It ACTS as the subject of the video, as the creator is reviewing/showcasing the product and its quality. Removing it would change the entire video.

Original caption

Replying to @⋆｡˚꒰ঌKamatchi໒꒱˚｡⋆ how is it this price????? #Foodie #cookiecups #doughi #viralfoods #blackfriday

More from @sophiezoemain

On-screen text

Replying to @⋆｡˚꒰ঌKamatchi໒꒱˚｡⋆ 1p is crazy

Transcript

That can't be right. What the hell? I've had so many comments saying that it's coming up as this price. I can't get over that. It's not coming up as this price for me. I'm so gutted because I would literally be buying them all. They got, this is I think Biscoff one, Ferrero Rocher, can I, I want to say this one is, and this one's my favorite, it's the Oreo one. But how insane, let's tag in the basket below, is it coming up as that price for you?