Breakfast

@calz.me

28.2K followers · usually 92 views a post

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SoundTikTok sound · original sound - calz.me

Promoted product

Calzcalz.me

Snap your meal to instantly log foods, analyze calories and macros

12 videos

Why it worked

The video uses a relatable 'before/after' visual hook regarding body composition to immediately capture attention, then provides a frictionless solution to the problem of calorie tracking.

Summary

The video contrasts high-calorie and low-calorie food choices for daily meals to illustrate weight management. It then demonstrates how the Calz app simplifies tracking these meals to help users reach their fitness goals.

Structure

1Visual comparison of high vs low calorie food choices
2Demonstration of the Calz app interface
3Display of app healthiness score and macro breakdown
4Final call to action to install the app

Original caption

Take control of your nutrition with Calz - the smart, AI-powered calorie, macro tracker

More from @calz.me

Product placement

(a) Calz: It ACTS as the interface for tracking calories and macros, providing a healthiness score and breakdown of ingredients. Removing it would remove the entire purpose of the video.

Call to action

Install now

On-screen text

Six Pack Belly Fat 320 cal 750 cal Breakfast 90 cal 300 cal Snack 310 cal 950 cal Lunch 140 cal 450 cal Snack 310 cal 900 cal Dinner Tracked with Calz Tracked with Calz Tracked with Calz Calz - Calorie Counter AI 5 MILLION downloads 4.9 Average Rating Install now

Transcript

Breakfast. Snack. Lunch. Snack. Dinner.