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584Silent UGCHow-To hookEcommerce
Hook
HOW TO UNF*CK YOUR RIPPED TRAINERS
@freemantikkers
32.0K followers · usually 2.3K views a post
Views
1.3M
Likes
4.2K
Comments
17
Shares
404
Promoted product
adhesive shoe patches
Why it worked
The video addresses a common, relatable pain point (ruined expensive shoes) with a low-cost, simple, and visually satisfying solution, leveraging the 'TikTok made me buy it' impulse.
Summary
The creator demonstrates how to repair a hole in the heel of a sneaker using adhesive shoe patches. The post encourages viewers to buy the patches by highlighting their effectiveness and offering a discount.
Structure
- 1Identify the problem of ripped shoe heels
- 2Advise against throwing the shoes away
- 3Introduce adhesive shoe patches as the solution
- 4Highlight product benefits like color matching and invisibility
- 5Provide a call to action to claim a discount
Product placement
Adhesive shoe patches (a) ACT: the video demonstrates the product being applied to the inside of a sneaker to repair a rip, and the creator claims it stops the rip from expanding and is invisible when worn. The product is the subject of the video. Removing it would remove the entire purpose of the video.
Call to action
Claim discount
On-screen text
Original caption
#tiktokmademebuyit #dealdrops #shoes
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